Studio Bayley is run by William Suckling, a London based brand designer who has worked in a variety of industries from, food and drink to tech and real estate.
Each project starts with a mark, and that mark has to be unique, so every mark starts with a typeface. But nothing off the shelf. It has to be unique in a fast paced world. No templates here! The design of custom marks has now expanded into the design of full typefaces. So now each typeface can become a unique mark of its own.