Best Fonts For Logos
Why fonts are important to a brand
A logo is the heart of a brand. It is the strongest single image that represents a business. Many times, it’s the first impression someone has about a business. Logos should be memorable and separate a company from the competition.
MyFonts’ type experts have distilled the 270,000 fonts available from us, to the best fonts to consider for your next logo project.
Learn about how to choose the best fonts.
How to choose the best font
If you can afford it, have a custom design created explicitly for your logo. If you can’t afford a custom design, choose a typeface that is both distinctive and memorable.
Although the most obvious aspect of a brand’s projection is its name, other things also merit attention: shape, symbol, color and letters contribute to what has been called visual equity, or the value derived from visual form.
Your logo should be distinctive but many of the most distinctive fonts have a short life, and then become about as fashionable as tie-dyed T-shirts. Brands are supposed to last a long time. Pick a font that will not look out of date in two or three years.
Proof several ideas to find the right font
Take advantage of the MyFonts proofing app. Any font from the MyFonts offering can be proofed with one or two words. Pick the fonts you’re interested in and see what they’ll look like as your logo.
How many fonts should be used in a logo
Sometimes two fonts are better than one. Two different fonts, especially if they contrast with each other, can create a powerful and memorable image. Experiment with different fonts. A little investment in time can pay off with something very special.
More than two fonts in a logo rarely works. The logo becomes fussy and difficult to remember. Minimalism is almost always the best guideline for logos.
The following fonts were chosen by MyFonts experts, and are ideal for logos.
Serif fonts are some of the most traditional designs and evoke feelings of steadiness, longevity, trustworthiness, and a sense of authority.
First drawn as a legibility typeface for publication design, Neue Swift is an upgraded and improved version of the original. It’s distinctive, yet easy on the eyes characters make it a natural for logo design.
Sans Serif Fonts
Sans Serif fonts are approachable straightforward. They can be friendly and are often associated with technology.
Script typefaces are emotional, lyrical, even passionate. Scripts have a soul, and a heart. Words set in script are perfect examples of something that is greater than the sum of its parts.
The warmth and verve of a script font with the clear character shapes of a sans serif design are subtlety combined in Nadianne. The former gives personality to a message while the latter ensures that it is easily read – even at small sizes.
The capitals of Party can be used alone or as initial letters in a logo. In addition, many alternate characters and ligatures are included. This is a design that easily sets the tone for fun and gaiety.
Snell Roundhand is a classic script with graceful flowing characters. It easily evokes a sense of elegance and sophistication. Its capitals can be used as initial letters and mixed with other alphabets.
A light, informal typeface based on handwriting, the strokes have a feeling of spontaneity with an energetic flair. Clearly this is a design with a memorable personality.
These typefaces defy simple “pigeonholing.” They can look like letters cut in stencil, decorated with flowers, or appear three-dimensional. Some use unorthodox letter shapes and proportions to achieve distinctive and dramatic results.
Dreamland is a top-heavy, 30s retro with a sense of humor. It’s fun, funky, and more than a little irreverent. Based on showcard lettering styles of the mid-twentieth century, Dreamland can, well, create a dream of a logo design.
Bubble Gum is a juicy multi-dimensional gob of goodness that’s bursting at the seams with loads of alphabetic appeal. Its well-padded figure transforms the ample letterforms into a warm and casual logo with a little extra kick.
Raphael’s charm dates back to the latter part of the 19th century. Raphael is ornate without being fussy and romantic without being saccharine. It brings to mind the magic of bygone days, while still remaining fresh and striking.
Whimsy is a delightful and playful design, characterized by it whimsical and curvy letterforms. Whimsy will add a touch of joy and creativity to logos and is particularly suited to products for children.
More Related Content
Your resume has about six-seconds to make a good impression on a hiring manager. The right font is key to success. MyFonts offers the largest number of resume friendly fonts, of any provider. Read on, to find out which are the best for your individual needs. You’ll not only learn the best fonts for resumes, but also some valuable tips on how to use them. Learn more