Gotham® Font Field Guide
BEST PRACTICES
Gotham’s unfussy directness and authority, especially in its heavier weights, create a brawny mien, while lighter weights are elegant and stylish.
FAMILY
The Gotham family has 140 styles and package options.
FONT FACTS
- First designed in 2000 for GQ magazine, and was released for public use in 2002.
- Gotham is named after Batman’s comic book city.
ROOTS
Gotham’s typographic roots are in 20th-century architectural signage commonly found in New York City. The geometric signage on the front door of the New York Port Authority served as an inspiration for the design.
LEGIBILITY
The two-story lowercase a, open apertures, and generous counters promote legibility in both display sizes and textual content.
ALTERNATE CHOICES
PERFECT PAIRINGS
MORE FONT FIELD GUIDES
Drawing inspiration from Windsor™ and ITC Souvenir®, the Gazpacho typeface family is approachable and friendly, without being saccharine. It has a charmingly quirky personality. If it were a person, it’d be someone you’d want to hang out with.
Although the lighter weights can be used for short blocks of textual content, captions and subheads, Archer is primarily a display typeface. It’s bold weights bring a commanding, but friendly, vibe to headlines and other large-size copy