About Aviano Wedge Font Family
Firm and resolute, the sharp, triangular wedge serifs of the new Aviano Wedge stamps your copy with the confidence of late 19th century luxury, wealth, and power. Indicative of banknotes and financial strength, the large, elegant Aviano Wedge is composed in the Latin style. Aviano Wedge takes its original footing from period signage found on a building in Asheville, NC. While shaped largely by engraved faces, the elegant Aviano Wedge maintains the extra-wide comfort and ease found with the rest of the Aviano series.
Aviano Wedge comes in six different weights and is packed with OpenType features. As a complement to these characters, Aviano Wedge includes 40 discretionary ligatures for artistic typographic compositions. To see these features in action, please see the informative .pdf brochure. OpenType capable applications such as Quark or the Adobe Creative suite can take full advantage of the automatically replacing ligatures and alternates. Aviano Wedge also includes support for all Western European languages.
This new face has also been designed to pair well with the rest of the Aviano series, including our best-selling Aviano, Aviano Serif, Aviano Sans, Aviano Didone, Aviano Flare, Aviano Contrast, and Aviano Slab. Use it alone, or combine Aviano Wedge with any of these other fonts to build the strong presence you’re looking for.
“Type is very much like music,” says Jeremy Dooley. “It is linear, and the notes or phrases have to fit the theme or song.” Jeremy, owner of the one-man foundry, insigne, is a self-taught type designer and a true self-made success story.
His label is home to over a hundred font families, many of which have seen great success. Aviano has made our Best of the Year list not just once, but twice and has been featured in Hollywood blockbusters. You may have noticed various iterations of Aviano in Wall Street, Harry Potter, and Thor, and it was used for the branding of Robin Hood.
Jeremy considers type to be the foundation of advanced visual communication. One form of communication that the Chattanooga-based designer is drawn to is branding. In 2011, Jeremy, took on the enormous project of coming up with a typeface that would communicate the tone and feeling of his hometown; a font that would effectively brand the city. In 2013, the result, Chatype, was named the official typeface of Chattanooga TN. “Every city needs a brand,” he says, “as every city needs to highlight its own distinctive offerings.”
Like many designers, his creations are often the result of his interests. “I especially like seeing my typefaces in movies, on luxury packaging, and for technology companies,” he says. “These are interests of mine, and I often design fonts with those specific applications in mind. It’s very interesting to me that I frequently see fonts used in exactly the way I originally envisioned.”
Since he began selling his first font on MyFonts in 2004, the man who will tell anyone who asks, “I’m not really from anywhere,” has continuously drawn inspiration from his many experiences gained from living all over the globe.
Want more of Jeremy? The designer sat down with us for an in-depth interview in this issue of Creative Characters.