BeJota is the name of my independent type foundry and graphic design studio. I focus on retail-based design within a wide range of styles from high functional fonts to vintage and ornamental families. I created this space for my own experimentation and further exploration in the field of type. Overall, I define my work as a mix between quality and playfulness, that puts together cultural aspects of Latin American and graphic design needs such as striking visuals, clear shapes and big personalities. Nonetheless, BeJota leaves space for another kind of unexplored project.I come from Santiago, Chile. Yet my studio it's currently based in Konstanz, Germany.