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Home > Fonts > Emigre > Cholla

Cholla

Cholla™ by Emigre
Individual Styles from $49.00
Complete family of 18 fonts: $379.00
Cholla Font Family was designed by Sibylle Hagmann and published by Emigre. Cholla contains 18 styles and family package options. More about this family

About Cholla Font Family


The Cholla typeface family was designed by Sibylle Hagmann in 1998-99 and named after a species of cactus she encountered in the Mojave Desert. Cholla was originally developed for the Art Center College of Design in Pasadena, California. There, art director Denise Gonzales Crisp and associate designer, Carla Figueroa, collaborated with Hagmann to create a series of fonts that would offer a great deal of variation. The variety was needed to echo the school's nine different departments, yet together the fonts had to exude a unified feel. It was first used in the radically designed 1999/2000 Art Center catalog which won a honorable mention in I.D. magazine and was featured in Eye No. 31. Originally Hagmann set out to design a typeface that, as she recalls, "I could feel comfortable making, first of all, and one that would serve a purpose and had a clear idea behind it, and something that I would want to use myself." Stylistically Hagmann set out to create "12 cuts with slightly different personalities, with different ideas applied. For example the bold weight isn't simply the Regular with weight gain, but has bold letterforms with their own peculiar details. What all weights share and what is the necessary unifying detail is the tapered curve - marked out, for example, in the lowercase b's left top and bottom of the bowl." Gonzales adds: "The forms seemed classical as well. This combination could have a long life, and be timely. I also saw - at least in the beginnings of Cholla - forms that connoted hybrid, of inter-connection, of human and machine growing together. These notions seem appropriate for a school that teaches design and art." Greek version by Panos Haratzopoulos.

Designers: Sibylle Hagmann

Publisher: Emigre

Foundry: Emigre

Original Foundry: Emigre

Design Owner: Emigre

MyFonts debut: Oct 2, 2006

Cholla™ is a trademark of Emigre.

About Emigre

Emigre, Inc. is a digital type foundry based in Berkeley, California. Founded in 1984, Emigre was there, in the eye of the storm, when the Macintosh computer was first introduced. As part of a small group of believers, Emigre used the restrictions of low resolution output to create inventive new typeface designs and layouts. This earned them recognition early on as innovators in the field of graphic design. From 1984 until 2005 Emigre published the legendary Emigre magazine, a quarterly publication devoted to visual communication. Emigre created some of the very first digital layouts and typeface designs. The exposure of these typefaces in Emigre magazine eventually lead to the creation of Emigre Fonts, one of the first independent type foundries utilizing personal computer technology. Today, the Emigre Fonts Library consist of over 600 digital typeface designs licensed from designers around the world. Emigre has been honored with numerous awards including the 1994 Chrysler Award for Innovation in Design, and the 1998 Charles Nypels Award for excellence in the field of typography. Emigre is also a recipient of the 1997 American Institute of Graphic Arts Gold Medal Award, its highest honors. In October 2010 the Emigre team was inducted as Honorary members of the Society of Typographic Arts, Chicago, and in 2013 Zuzana Licko received the prestigious Annual Typography Award from the Society of Typographic Aficionados. In 2011, five digital typefaces from the Emigre Type Library were acquired by MoMA New York for their design and architecture collection. Emigre was founded by Zuzana Licko and Rudy VanderLans. The Emigre type library features designs by the following designers: Mark Andresen, Bob Aufuldish, Jonathan Barnbrook, David Cabianca, Rodrigo Cavazos, Barry Deck, Eric Donelan, John Downer, Elliott Peter Earls, Edward Fella, Sibylle Hagmann, Berton Hasebe, Frank Heine, John Hersey, Jeffery Keedy, Zuzana Licko, P. Scott Makela, Conor Mangat, Nancy Mazzei, Brian Kelly, Miles Newlyn, Claudio Piccinini, Christian Schwartz and Rudy VanderLans.