Craceltype is an independent typeface design studio based in Lisbon, Portugal, founded in 2018 by type designer João Cracel. The studio creates contemporary and carefully crafted typefaces for commercial projects. Understanding the intricate relationship between branding and typography, Craceltype is currently developing retail type families with their unique voice as well as designing commissioned custom type sets and lettering work. Craceltype is focused on designing, engineering and producing high-quality typefaces with a strong character that boosts the distinctive communication purposes of a brand or project.