Herb Lubalin
Herb Lubalin (Herbert Frederick) – born 17. 3. 1918 in New York, USA, died 24. 5. 1981 in New York, USA – graphic designer, typographer, type designer, teacher. 1936–39: studies at the Cooper Union in New York. 1939: produces work for the world exhibition in New York. Art director for Deutsch Shea Advertising (1941–42), Fairchild Publications (1942–43) and Reiss Advertising (1943–45). 1945: vice-president of Sudler Hennesey Inc. in New York. 1964–69: founds Herb Lubalin Inc. in New York. 1969–75: president of Lubalin, Smith Carnase Inc., from 1975 onwards also with Alan Peckolick. 1970: founds the International Typeface Corporation (ITC) with Aaron Burns in New York. 1972: teaches at Cornell University and from 1976–81 at the Cooper Union in New York. 1973: publishes ITC’s in-house magazine, "Upper and lower case" (U). Lubalin won over 500 prizes and took part in numerous exhibitions, including at the Society of Typographic Arts in Chicago (1957), at the Centre Georges Pompidou in Paris (1979) and at the ITC Center in New York (1980). Lubalin developed an associative, pictorial typography. Fonts: (with Carnase, Gschwind, Gürtler, Mengelt, 1970–77), (1970), (1974), Serif Gothic (with Tony DiSpigna, 1974). Publications include: Gertrude Snyder, Alan Peckolick "Herb Lubalin. Art Director, Graphic Designer and Typographer", New York 1985. * TYPOGRAPHY – An Encyclopedic Survey of Type Design and Techniques Throughout History by Friedrich Friedl, Nicolaus Ott (Editor), Bernard Stein, published by Könemann Verlagsgesellschaft mbH. ITC Ronda and ITC Lubalin Graph are registered trademarks of International Typeface Corporation.

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