Calling all creatives, our TYPE TRENDS SALE is Live! DEALS OF UP TO 50% OFF!
1 subscription. 40,000+ fonts. Sign up for Monotype Fonts.
Monotype Fonts: Home to the world’s best type. Sign up for only $99.
INTRODUCING: Gilway by Art Grootfontein! 50% off now

Powered by HuraTips.Com

Skip to content
Home > Fonts > TypeTogether > LFT Iro Sans

LFT Iro Sans

LFT Iro Sans by TypeTogether
Individual Styles from $35.00
Complete family of 38 fonts: $887.00
LFT Iro Sans Font Family was published by TypeTogether. LFT Iro Sans contains 38 styles and family package options. More about this family

About LFT Iro Sans Font Family

Milan-based Leftloft studio developed LFT Iro Sans, an expansive family that solves the significant, wide-ranging challenges of branding, wayfinding, pictographic language, and complex editorial use. LFT Iro Sans began as the clear and welcoming wayfinding project of San Siro stadium in Milan. Over time many other styles and weights have been added. LFT Iro Sans never finds itself outmatched by the task at hand.

The primary aim was to design a technical typeface that was readable in any low visibility condition, for instance in a poorly lit area with awkward wall shapes and overhangs. This worked well for stadium and large lettering use, but other problems also needed to be addressed, such as complementary iconography. A location developer was left mixing — clashing, really — one type family with a different family of icons, resulting in a cobbled-together look which diluted the brand and the experience. They set out to radically simplify and clarify each shape and its meaning, accepting uniqueness as part of the final visual language.

LFT Iro Sans pictograms answers the need for having a consistent and large group of icons, perfectly suited to the text typeface. As it concerns public spaces, this didn’t exist before.

LFT Iro Sans incorporated a branding project too, so they decided to let LFT Iro Sans go out on a limb and created a unicase style that demands attention. Each unicase letter is a combination of the lowercase and capital form, quite noticeable in the ‘i’, ‘m’, ‘t’, and unique ‘d’ and ‘b’, balanced by more restrained forms of ‘a’, ‘s’, ‘c’, and ‘e’. LFT Iro Sans is not only a technical typeface, but, thanks to letters’ proportions, can also be used for editorial purposes. Assertive and economical in stature, the text weights are clear and assured. And a display version for headlines in Ultralight and Heavy (with italics) was developed for stunning headlines.

For enthusiasts of every stripe, LFT Iro Sans can be a brand’s rallying cry with its arresting unicase, be a developer’s go-to pictogram choice, or set the most demanding editorial text in digital or print. With its many OpenType features, simplified pictogram commands (even available in Apple’s Pages and Microsoft Word), and a total of 30 targeted family members, LFT Iro Sans is a brilliant, easy choice. As with the rest of the TypeTogether catalogue, the complete LFT Iro Sans family, designed by Lefloft and developed by Octavio Pardo, has been optimised for today’s varied screen uses.

Publisher: TypeTogether

Foundry: TypeTogether

Design Owner: Leftloft

MyFonts debut: May 18, 2017

LFT Iro Sans

About TypeTogether

Veronika Burian and José Scaglionemet and developed a respectful kinship while completing their Master’s degrees in type design at University of Reading, UK. Established in 2006, TypeTogether is an independent, cosmopolitan type foundry that creates text typography for intensive digital and print editorial use. We have grown into a core team living worldwide and invested in the daily work, networked with other type designers who intermittently cooperate on specific projects. Through our unique, diverse, curated font platform, TypeTogether creates innovative and stylish solutions to the greatest problems in the professional typography market. The advantage of being a small but highly specialized company is that we are able to work closely with our clients to accomplish their goals and to respond quickly to their requirements. To carry an organisation’s unique voice across all communications, TypeTogether creates custom type solutions for discerning clients worldwide. Distinct advantages in your market can be gained through logotype creation, commissioning a brand new typeface, modifying existing typefaces, or extending language support. TypeTogether creates cross-platform OpenType fonts of recognised aesthetic and technical excellence and which perform well in continuous reading. Our internationally awarded catalogue — honoured for its high quality, usefulness, personality, and ability to grab attention — spans many languages and scripts and is diligently expanding each year.