Jaeyi Son

Jaetwo Type is a design studio located in Seoul, South Korea. She earned a Bachelor's degree in Visual Design with a focus on branding from Hanyang University.

With 8 years of practical experience in the field of design, she has leveraged her specialized knowledge of typography in branding. She is passionate about exploring the creation of custom typefaces for brands, crafting dedicated fonts that align with brand identities. She collaborated with the client Krafton to design custom typefaces for renowned gaming brands such as 'Battlegrounds' and 'New State.'

Additionally, her curiosity extends to the relationship between architecture and typography. She was inspired to participate in a project where she transformed the handwriting of renowned South Korean architect Kim Jungcheol, who plays a pivotal role in the country's architecture, into font. Subsequently, she is currently engaged in personal projects like 'Urban Hive,' which encapsulate architectural facade features in type design, and endeavors that visually represent building materials' attributes through typography.

Jaetwo Type is a designer who strives for the advancement of typeface design by bridging various fields. She continually seeks fresh ideas and studies new technologies. Her work exhibits originality through the blending of boundaries between different disciplines.


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