About Mid Century Sans Font Family
Mid Century Sans (MCS) is composed of high-geometric shapes.
László Moholy-Nagy —professor in the Bauhaus— said “Typography is a tool of communication. It has to be communication in its most intense form. The emphasis must be on absolute clarity since this distinguishes the character of our own writing from that of ancient pictographic forms.”
As same as you can see in modern typefaces in the early twentieth century, MCS has very efficient, clear and minima letterforms. There are not any decorative parts in the skeleton of letters.
At the same time, Mid Century Sans has one more feature.
In the middle of the twentieth century, one big movement which was called Mid-century modern had occurred. The Mid-century modern movement in the U.S. was an American reflection of the International and Bauhaus movements and it was slightly more organic in form and less formal than the International Bauhaus-style. In other words, it was friendly and stylish.
We added Mid-century-spices to the Bauhaus-modernism. The basic letter form is geometric yet it has very friendly strokes and human touch.
Mid Century Sans consists of 8 weights and their matching Italics for a wide range of usages.
Farther, Mid Century Sans is supporting international Latin languages and basic Cyrillic languages including Basic Latin, Western Europe, Central and South-Eastern Europe. Also MCS covers Mac Roman, Windows1252, Adobe1 to 3. This wide range of international characters expands the capability of your works.
Lowercase "a" has OpenType stylistic alternates for advanced typography.
Mid Century Sans
About Dharma Type
The design style is wide-ranging from retro and classic to experimental and futuristic, from formal to informal, because the direction of the project is to fill the small niche of design demand.So far, Dharma Type released about a hundred of Latin typefaces including Bebas Neue (free open sourced font), and many of their fonts have been featured in various publications and used in multiple media such as movie titles(e.g., La la land), brand logos, and posters.