PampaType was founded in 2001 by Alejandro Lo Celso with the idea of developing fine typefaces with a singular Latin flavor. Alejandro has worked as an art director in Buenos Aires, a professor in Mexico, and has studied type design in Europe. “Naturally your education and your beliefs all travel with you and are present in everything you do,” he said in his Creative Characters interview. “I think my experiences have made me more aware of the cultural context of things. Typography is a universe of subtle differences. So you need sharp intellectual tools in order to deal with its huge variety.” His letterforms are striking and adventurous; simultaneously useable and great fun.