Picual

by Juri Zaech

Individual Styles from $40.00 USD

30% Off

Complete family of 13 fonts: $125.00 USD

The Picual Font Family was designed by Juri Zaech and published by Juri Zaech. Picual contains 13 styles and family package options.

More about this family

Select style to display all glyphs :

Picual Light ▲

Picual Light

Picual Regular

Picual Medium

Picual Bold

Picual Light Semi Condensed

Picual Regular Semi Condensed

Picual Medium Semi Condensed

Picual Bold Semi Condensed

Picual Light Condensed

Picual Regular Condensed

Picual Medium Condensed

Picual Bold Condensed

Picual Variable

Picual Light - Glyph count:

This is a listing of all glyphs contained in the font, including OpenType variants that may only be accessible via OpenType-aware applications.

Each basic character (“A”) is followed by Unicode variants of the same character (Á, Ä…), then OpenType variants (small caps, alternates, ligatures…). This way you can see all the variations on a single character in one place.

Picual Complete Family

13 fonts

Best Value!

Per Style:

~~$9.61 USD~~ $6.73 USD

Pack of 13 styles:

~~$125.00 USD~~ $87.50 USD

Buying Choices

See 3 more See less

Standard Width

4 fonts

Per Style:

~~$24.75 USD~~ $17.33 USD

Pack of 4 styles:

~~$99.00 USD~~ $69.30 USD

Buying Choices

Semi Condensed

4 fonts

Per Style:

~~$24.75 USD~~ $17.33 USD

Pack of 4 styles:

~~$99.00 USD~~ $69.30 USD

Buying Choices

Condensed

4 fonts

Per Style:

~~$24.75 USD~~ $17.33 USD

Pack of 4 styles:

~~$99.00 USD~~ $69.30 USD

Buying Choices

Select style to display tech specs :

Licensing Options

MyFonts licenses are tailored for individual creatives. Not all licenses are compatible with broad usage cases or complicated creative workflows, so make sure to read the full EULA text for details. If you are licensing fonts for use at an Agency or Company, or if you have a usage requirement that isn't listed below or are unsure about the use cases shown here, contact us and we'll help you determine the best fit for your needs.

The following licenses are available for this font.

Desktop: for creating designs

This entry-level license enables personal and commercial traditional graphic designer work.

The Desktop License allows you to create, print, and share flat, non-editable designs such as:

Brand identity

Use fonts to create a strong and consistent brand identity.

Videos

Apply fonts in titles, credits, and on-screen text.

PDFs

Style reports, brochures, and digital documents.

Greeting cards

Design unique, personalized cards for any occasion.

Logos

Craft memorable, professional logo typography.

Signage (wayfinding & billboards)

Make clear, eye-catching signage for indoor or outdoor use.

Flyers

Set readable, attractive headlines and layouts.

Packaging

Enhance product packaging with stylish text.

Album covers

Print custom text designs on t-shirts, hoodies, and more.

Posters

Bold, eye-catching poster layouts.

Invitations

Create stylish, personalized invitations for events.

Social posts

Enhance graphics and captions with unique fonts.

Business cards

Craft professional, memorable business card designs.

School projects

Make projects stand out with creative text.

Wordmarks

Develop strong, recognizable brand wordmarks.

Stationery

Design elegant letterheads, envelopes, and notes.

Show all

This license does not support:

E-books

Fonts cannot be embedded in digital books. View relevant license

Digital ads

Ads cannot use these fonts. View relevant license

Commercial print environments

Not for large-scale printing business.

Websites

Fonts cannot be hosted online. View web font license

Emails

Fonts not allowed in email templates. Learn more

Apps

Cannot embed fonts inside applications. View app license

Sharing the font

Fonts cannot be distributed to others.

Allowing others to use the font

License is for you only.

Collaboration

Fonts cannot be shared in teams. Learn more

Modifying

Fonts cannot be altered or edited.Learn more

Installation on a server

Fonts cannot be installed on a server.

AI training

Fonts not permitted for AI models. AI ethics statement

DAMs

Fonts cannot be hosted on DAMs as downloadable assets.

Show all

Desktop licenses are based on the number of users of the fonts; in other words, the number of computers in which the font will be installed. You can change the number of users by clicking the quantity dropdown option on Buying Choices or Cart pages.

Please be sure to review the listing foundry's Desktop license agreement as some restrictions may apply—such as use in logos/trademarks, geographic restrictions (number of locations), and products that will be sold.

Adding users later:

Desktop licenses are cumulative. If you require a Desktop license that covers additional users, simply place a new order for the same Desktop package, for the number of additional users.

Picual Desktop EULA

Webfonts: for your website

Webfonts allow you to embed the font into a webpage using the @font-face rule, so paragraphs and headings of text can be styled as the webfont. You will be serving the webfont kit for your own site and linking it in the CSS.

Webfonts can be used on a single domain. Agencies responsible for multiple websites, for example web design agencies or hosting providers, may not share a single webfont license across multiple websites.

If the font file itself won't be embedded in the website (for example, when the font is used in a static graphic image such as a logo) you should purchase a Desktop license instead.

Most foundries on MyFonts offer their webfonts with the Annual license model. Click here to Learn more.

Picual WebFont EULA

App: for embedding in mobile applications

Select this license type when you are developing an app for iOS, Android, or Windows Phone, and you will be embedding the font file in your mobile application's code.

Picual App EULA

Electronic Doc: for embedding in e-text products

You can use an Electronic Doc license to embed the font in an electronic publication such as an eBook, eMagazine, or eNewspaper.

An Electronic Doc license is based on the number of publications in which the font is used. Each issue counts as a separate publication. Regional or format variations don't count as separate publications.

Updated versions of publications that are free to previous customers do not need a new license; otherwise, each new version that is released counts as a separate publication.

For font usage in graphic images shown as the ePub cover, consider a Desktop license instead as most allow for it.

Picual Electronic Doc EULA

Related Tags

About the family

Picual is a quirky sans serif type family designed for packaging and branding in natural and organic contexts. Its peculiar shapes give it a handcrafted, slightly imprecise feel. Hexagonal rounds and angled terminals, paired with subtly softened corners, create a characterful and inviting tone across a wide range of applications. From artisanal pantry packaging and organic market signage to sustainability-focused brands, Picual feels at home wherever a human, grounded voice is needed. It also lends itself naturally to outdoor and adventure-oriented projects. Picual is also the name of an olive variety known for producing excellent olive oil. Originally from Spain, it is now cultivated in other parts of the world, including California, where Picual (the typeface) was designed. The type family comes in four straightforward weights (Light, Regular, Medium, and Bold) and three widths, from Standard to Condensed. These twelve styles cover a broad range of applications and can be easily combined in clear hierarchies. For finer control, Picual is also available as a single variable font, allowing seamless interpolation across all weights and widths. Despite its friendly, low-key appearance, Picual is far from simple. It features an extended character set supporting over 200 Latin languages and includes a useful range of OpenType features, such as stylistic alternates for I, a, g, k, and the ampersand; circled numbers; automatic fractions; case-sensitive punctuation; and a discretionary Th ligature. The twelve-style family is also available as a variable font, bringing all styles together in a single, flexible file.

Designers: Juri Zaech

Publisher: Juri Zaech

Foundry: Juri Zaech

Design Owner: Juri Zaech

MyFonts debut: Feb 16, 2026

Picual

About Juri Zaech

Juri Zaech is recognized Art Director and type designer. Originally from Switzerland and having worked across Europe, he found his creative home in California.His typefaces are both utilitarian and artistic. They come packed with practical OpenType features to enhance usability and are also a canvas for striking design. Licensed by some of the most iconic brands in the world and your independent design studio alike, Juri’s typefaces are trusted tools for your creativity.

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