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PIN

by Why Not Smile
Individual Styles from $60.00 USD
The PIN Font Family was designed by Hoon Kim, Jin Kim and published by Why Not Smile. PIN contains 2 styles.

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About the family


Conceived by Korean-born, New York-based Hoon Kim of design consultancy Why Not Smile, PIN is a three-weight, nine-cut family of geometric sans-serif types. The design, available in dot-matrix, stencil and solid variations, is based on an expanding grid in which each weight rests comfortably within the other, expanding out from the stroke’s center-point.

Initiated by Kim after a chance look towards the ceiling in a London tube station—which revealed a circular, 24-bulb chandelier above—the project started with a 16-node variation on a geometric dot matrix and grew from there to ultimately include three styles and three weights, each applicable across body copy, headlines, and tables.

With a nearly monolinear stroke width and unique construction, PIN is intended to be mixed and matched liberally: lighter weights adjacent to darker ones, stencil alongside solid —a type family in the traditional sense of the word.

Designers: Hoon Kim, Jin Kim

Publisher: Why Not Smile

Foundry: Why Not Smile

Original Foundry: Colophon Foundry

Design Owner: Colophon Foundry

MyFonts debut: May 6, 2024

PIN

About Why Not Smile

WNS (Why Not Smile) is a multidisciplinary creative consultancy based in New York. We design to foster open, meaningful communication between clients and audiences. Our work spans art, architecture, beauty, fashion, education, lifestyle, and culture.

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