![foundry-banner](https://cdn.myfonts.net/cdn-cgi/image/fit=contain,format=auto/images/pim/10004/tKOd2nD2W4XvqkVLAXjbXZwR_516bcce3ca61b0387e666bc701368fe9.jpg)
![](https://cdn.myfonts.net/cdn-cgi/image/width=88,height=88,fit=contain,format=auto/images/pim/10004/tKOd2nD2W4XvqkVLAXjbXZwR_eb86fd96966e46f78220830dbc64ddab.png)
Plantype
It all started by trying popular fonts on a branding project and not finding a perfect one that satisfies all expectations. After weeks of research, we decided to create a custom typeface with every benchmark we had in mind. Thus, the roots of the first typeface of Plantype were born. Every Plantype typeface has a clear esthetic plan at the beginning. All the design decisions have been made considering this main plan.