About Platinus Script Pro Font Family
Platinus Script Pro is the latest example of what has now become a Sudtipos tradition: Adapting conventional calligraphic methods from the last two centuries to produce modern digital scripts for the current one.
This time the resulting font explores the evolution of invitation scripts from the classic commercial lettering of the 1930s to the ideas clearly visible in the greeting cards of the 1980s and 1990s.
Most base characters are made up of a single stroke, with some of the strokes driven from the top down, and some from the bottom up, putting the emphasis on the casual but precise fluidity of the hand, an emphasis magnified by the expert use of loops and swashes everywhere.
The Platinus Script Pro family comes in two weights, each loaded with alternates and Latin-based langauge support, for more than 570 characters per font. Platinus Script Pro is great for product packaging, as well book covers, menus and greeting cards.
Platinus Script Pro
Sudtipos is a new collective Argentinian type foundry. New blood, new attitude. A joint venture of four professional designers with lots of expertise in different areas like branding, packaging design, corporate identity, television and new media. “The foundry, or collective as we prefer to designate it, started because of that — packaging, editorial or brand designers making fonts for real designers” Alejandro Paul, one of the company’s founders, said in his Creative Characters interview. Alejandro “Ale” Paul made a name for himself drawing and programming some of the most intricate script fonts ever digitized. “My experience in branding product packaging was a natural catalyst for me to be interested in scripts and seek like-minded people for the collective.” The collective’s bestselling scripts include Bowling Script, Horizontes Script and Hipster Script Pro, which was named one of MyFonts’ most popular fonts of 2012, and was recognized by both Typographica and Type Directors Club that same year. “Our aim is to always be graphic designers making typefaces for graphic designers,” Ale said. “We try not to lose that particular focus. We’re always thinking about how to make a graphic designer’s work easier when it comes to using the type element in his or her design.”
The Premium Foundry Page can be viewed at: https://www.myfonts.com/a/font/premium-font-collections/Sudtipos