About Posh Font Family
I've always been in love with fat didones. That’s the reason of Posh.
In search of something unique, I started this family back in 2013 with the aim of creating the fattest yet readable bodonian typeface in the market: It was a challenge, because roman fonts need generous counters (or what some call white spaces) and taking them to the extreme of inexistence attempted against the construction of many glyphs. Ears, dots, terminals and serifs always need some extra space so I had to find the exact point of boldness to make characters which have those attributes work well in the middle of those which haven't. (1)
After a while, I felt I was again ‘in my element’: Big contrasted letters, sexy and elegant curves, and that Lubalinesque feeling that characterise my fonts. (2)
Words written with Posh are a explosion of elegance and sensuality due to the fact that its didone attributes were exaggerated. Since it’s full of alternate glyphs, one can change and choose them until a nice block of ‘‘black’’ is achieved. (3)
To accompany the regular style, I designed Posh Inline, a font with the same quantity of glyphs than the regular one; an all caps style called Posh Capitals, and also a really playful Italic version.
I hope you find this one delicious like I do! This font is dedicated to all who understand letters are not just meant to be read, but also to be appreciated in group and individually.
(1) In example, it can be easy to design a fat letter ‘n’ with almost no counter, but really tough to make a satisfactory letter ‘s’ with serifs to match that ‘n’.
(2) Also, it wasn't my first attempt in fat didones. Take a look at my font Reina, made in 2012.
(3) Posters above show many words with ball terminals that seem to dance above and below the words in order to fill those “undesired” blank spaces.
About Lián Types
“As my favorite Argentinian rock singer, Gustavo Cerati, says: Buenos Aires is “La ciudad de la furia” — the city of fury,” Maximiliano Sproviero said of his home, one of the main centers of type and lettering in Latin America, in his Creative Characters interview. “This city has so much to offer, whether at daytime or during the night. It’s always on the move and, if you are susceptible enough, it can fill your mind with ideas.” Maximiliano first discovered his love for typography while studying graphic design at Universidad de Buenos Aires, Argentina. As an innocent font hobby turned to addiction, his type design career matured at an incredibly rapid rate, due much to his fascination with calligraphy. He founded Lián Types in 2008 and it took him only two years thereafter to develop his own approach to the art, mixing his interest in calligraphy with a growing skillfulness in digitizing the most challenging of curves. “The truth is that I’m also doing my best to be a good calligrapher, and I don’t like making fonts which I can’t do myself by hand. My letters are me!” Inspired by many styles of calligraphy, Lián Types is now among the most successful foundries specializing in script fonts and ornamented display type. “Designing script faces is not a game,” he said. “They’re not ‘the easy ones.’ They’re not for beginners, as some may think. A well-made script is like a marvel you just can’t stop staring at.” Maximiliano has won prestigious awards and his fonts have been adopted by some of the best designed publications around. His bestselling typefaces include Selfie, Brand and Heroe. “Like history tells us: the written word can be as precious as any other art work.”