Pura

by Wiescher Design

Licenses from $80.00 USD

Complete family of 3 fonts: $80.00 USD

The Pura Font Family was designed by Gert Wiescher and published by Wiescher Design. Pura contains 12 styles and family package options.

More about this family

Select style to display all glyphs :

Pura Light Italic ▲

Pura Light Italic

Pura Light

Pura Light Caps

Pura Light Italic

Pura Light

Pura Light Caps

Pura Normal Italic

Pura Normal

Pura Normal Caps

Pura Normal Italic

Pura Normal

Pura Normal Caps

Pura Light Italic - Glyph count:

This is a listing of all glyphs contained in the font, including OpenType variants that may only be accessible via OpenType-aware applications.

Each basic character (“A”) is followed by Unicode variants of the same character (Á, Ä…), then OpenType variants (small caps, alternates, ligatures…). This way you can see all the variations on a single character in one place.

Pura Set

3 fonts

Best Value!

Pura Normal Italic
Pura Normal
Pura Normal Caps

Per Style:

$26.66 USD

Pack of 3 styles:

$80.00 USD

Buying Choices

Pura Set

3 fonts

Pura Normal Italic
Pura Normal
Pura Normal Caps

Per Style:

$26.66 USD

Pack of 3 styles:

$80.00 USD

Buying Choices

Pura Light

3 fonts

Pura Light Italic
Pura Light
Pura Light Caps

Per Style:

$26.66 USD

Pack of 3 styles:

$80.00 USD

Buying Choices

Pura Light

3 fonts

Pura Light Italic
Pura Light
Pura Light Caps

Per Style:

$26.66 USD

Pack of 3 styles:

$80.00 USD

Buying Choices

Select style to display tech specs :

Licensing Options

MyFonts licenses are tailored for individual creatives. Not all licenses are compatible with broad usage cases or complicated creative workflows, so make sure to read the full EULA text for details. If you are licensing fonts for use at an Agency or Company, or if you have a usage requirement that isn't listed below or are unsure about the use cases shown here, contact us and we'll help you determine the best fit for your needs.

The following licenses are available for this font.

Desktop: for creating designs

This entry-level license enables personal and commercial traditional graphic designer work.

The Desktop License allows you to create, print, and share flat, non-editable designs such as:

Brand identity

Use fonts to create a strong and consistent brand identity.

Videos

Apply fonts in titles, credits, and on-screen text.

PDFs

Style reports, brochures, and digital documents.

Greeting cards

Design unique, personalized cards for any occasion.

Logos

Craft memorable, professional logo typography.

Signage (wayfinding & billboards)

Make clear, eye-catching signage for indoor or outdoor use.

Flyers

Set readable, attractive headlines and layouts.

Packaging

Enhance product packaging with stylish text.

Album covers

Print custom text designs on t-shirts, hoodies, and more.

Posters

Bold, eye-catching poster layouts.

Invitations

Create stylish, personalized invitations for events.

Social posts

Enhance graphics and captions with unique fonts.

Business cards

Craft professional, memorable business card designs.

School projects

Make projects stand out with creative text.

Wordmarks

Develop strong, recognizable brand wordmarks.

Stationery

Design elegant letterheads, envelopes, and notes.

Show all

This license does not support:

E-books

Fonts cannot be embedded in digital books. View relevant license

Digital ads

Ads cannot use these fonts. View relevant license

Commercial print environments

Not for large-scale printing business.

Websites

Fonts cannot be hosted online. View web font license

Emails

Fonts not allowed in email templates. Learn more

Apps

Cannot embed fonts inside applications. View app license

Sharing the font

Fonts cannot be distributed to others.

Allowing others to use the font

License is for you only.

Collaboration

Fonts cannot be shared in teams. Learn more

Modifying

Fonts cannot be altered or edited.Learn more

Installation on a server

Fonts cannot be installed on a server.

AI training

Fonts not permitted for AI models. AI ethics statement

DAMs

Fonts cannot be hosted on DAMs as downloadable assets.

Show all

Desktop licenses are based on the number of users of the fonts; in other words, the number of computers in which the font will be installed. You can change the number of users by clicking the quantity dropdown option on Buying Choices or Cart pages.

Please be sure to review the listing foundry's Desktop license agreement as some restrictions may apply—such as use in logos/trademarks, geographic restrictions (number of locations), and products that will be sold.

Adding users later:

Desktop licenses are cumulative. If you require a Desktop license that covers additional users, simply place a new order for the same Desktop package, for the number of additional users.

Pura Desktop EULA

Webfonts: for your website

Webfonts allow you to embed the font into a webpage using the @font-face rule, so paragraphs and headings of text can be styled as the webfont. You will be serving the webfont kit for your own site and linking it in the CSS.

Webfonts can be used on a single domain. Agencies responsible for multiple websites, for example web design agencies or hosting providers, may not share a single webfont license across multiple websites.

If the font file itself won't be embedded in the website (for example, when the font is used in a static graphic image such as a logo) you should purchase a Desktop license instead.

Most foundries on MyFonts offer their webfonts with the Annual license model. Click here to Learn more.

Pura WebFont EULA

App: for embedding in mobile applications

Select this license type when you are developing an app for iOS, Android, or Windows Phone, and you will be embedding the font file in your mobile application's code.

Pura App EULA

Electronic Doc: for embedding in e-text products

You can use an Electronic Doc license to embed the font in an electronic publication such as an eBook, eMagazine, or eNewspaper.

An Electronic Doc license is based on the number of publications in which the font is used. Each issue counts as a separate publication. Regional or format variations don't count as separate publications.

Updated versions of publications that are free to previous customers do not need a new license; otherwise, each new version that is released counts as a separate publication.

For font usage in graphic images shown as the ePub cover, consider a Desktop license instead as most allow for it.

Pura Electronic Doc EULA

Digital Ad/Email: for use in HTML5 ads

You can use this type of license to embed fonts into digital ads, such as ads built using HTML5.

We'll supply a kit containing webfonts that can be used within digital ads, such as banner ads. This kit may be shared with third parties who are working on your behalf to produce the ad creatives, however you are wholly responsible for it.

HTML5 ads use webfonts, so why purchase a Digital Ads license rather than a Webfont license?

There are a few reasons, such as the Digital Ads EULA having terms that enable usage in digital ads and on advertising networks.

Digital advertisements also have different usage patterns compared to websites. Most websites generally have consistent pageviews month-to-month whereas advertising impressions can vary wildly month-to-month. Prices reflect this, making it much less expensive to use a Digital Ad license.

If you know the number of impressions the campaign requires, that amount can be ordered before the campaign begins. For campaigns where number impressions is unknown until the end of the campaign, you can true up at the end of each calendar month.

Pura Digital Ad/Email EULA

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About the family

Pura is font design with as little thought about tradition as possible, as the name implies it will become my purest design yet. I wanted to design a typeface, that would be a "linear Antiqua" without being just plain linear. So I gave the "linear" more contrast than befits that type of font. The font had to have very distinct letters. For example the capital 'I' had to be distinctive from the lowercase 'l' and so on. I wanted to design a good looking typeface, that still did not force itself on the reader. But judge for yourself! Your elegant type designer Gert Wiescher P.S. The Pura font-family will be gradually extended, so watch out for new cuts all the time!

Designers: Gert Wiescher

Publisher: Wiescher Design

Foundry: Wiescher Design

Design Owner: Wiescher Design

MyFonts debut: Jan 8, 2008

Pura

About Wiescher Design

The Munich studio of graphic designer and type designer Gert Wiescher. Check his Person page for more info! I want to show them what beautiful lettering looks like and how they can change their style. I hope they find their own style and can express their individuality freely. Here you have a wide selection of options to present your texts beautifully. I hope you find something. Kind regards.

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Pura

Pura Light Italic - Glyph count:

Pura Set

Best Value!

Pura Set

Pura Light

Pura Light

Licensing Options

Desktop: for creating designs

Webfonts: for your website

App: for embedding in mobile applications

Electronic Doc: for embedding in e-text products

Digital Ad/Email: for use in HTML5 ads

Licensing Options

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About the family

About Wiescher Design