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Sancoale™

by insigne
Individual Styles from $29.00 USD $20.30 USD
30% Off
Complete family of 48 fonts: $349.00 USD $244.30 USD
The Sancoale Font Family was designed by Jeremy Dooley and published by insigne. Sancoale contains 48 styles and family package options. More about this family

About the family


Sancoale is a geometric sans serif font designed for branding, logos, packaging, signage, and editorial design—ideal for any application where a modern, clean voice is essential. The design concept is straightforward: it strips a geometric sans down to its core elements of circles and straight lines, omitting the stems and spurs commonly found in most typefaces. As a result, letters like a, d, n, and u are crafted as pure bowls and arches, creating a contemporary and distinctive look that remains open, friendly, and easy to read, showcasing its personality with every word. What sets Sancoale apart is its unique stemless default, making it particularly effective for logos and wordmarks. For more conventional needs, the font offers several alternates: - Stem forms reintroduce stems and spurs for a familiar texture in longer texts. - Alternate characters for k, y, c, s, g, and 4 provide a softer aesthetic. - Traditional forms include more conventional capitals like E, M, and N, along with matching v, w, x, y, and z. - Historic forms of Q, E, and g lend an older, bookish charm. - Italic forms feature a single-storey a and a descending f. The font family is versatile enough to support an entire brand identity, featuring: - 8 weights, ranging from a fine Thin to a heavy Black. - 3 widths: Condensed for tight headlines and narrow columns, Normal for everyday use, and Extended for logos, wordmarks, and signage. - An italic variant for each style, totaling 48 fonts. Design applications include: - Branding and logos: The stemless forms ensure wordmarks are instantly recognizable, while the alternates allow one family to convey multiple brand voices. - Packaging and signage: The Extended and Black weights provide impactful presence for labels, shopfronts, and wayfinding, while open counters maintain clarity from a distance. - Editorial and web: Use heavier weights for headlines and Book or Regular for body text with stem forms activated. Pairings: Sancoale serves as the foundation of a larger superfamily. Sancoale Gothic introduces a measured amount of stroke modulation, while Sancoale Contrast features fine hairlines. All three share the same skeleton, allowing for harmonious pairings: set a headline in Sancoale Contrast, a subhead in Sancoale Gothic, and the body in Sancoale for a cohesive reading experience. Typographic features include: - Stylistic alternates and three stylistic sets. - Italic swash forms. - Standard and discretionary ligatures. - Oldstyle, lining, proportional, and tabular figures. - Fractions, superiors, inferiors, and ordinals. Character set: Latin, supporting over 300 languages across Western, Central, and Eastern Europe and beyond.

Designers: Jeremy Dooley

Foundry: insigne

MyFonts debut: Mar 8, 2011

Sancoale™ is a trademark of insigne.

About insigne

“Type is very much like music,” says Jeremy Dooley. “It is linear, and the notes or phrases have to fit the theme or song.” Jeremy, owner of the one-man foundry, insigne, is a self-taught type designer and a true self-made success story. His label is home to over a hundred font families, many of which have seen great success. Aviano has made our Best of the Year list not just once, but twice and has been featured in Hollywood blockbusters. You may have noticed various iterations of Aviano in Wall Street, Harry Potter, and Thor, and it was used for the branding of Robin Hood. Jeremy considers type to be the foundation of advanced visual communication. One form of communication that the Chattanooga-based designer is drawn to is branding. In 2011, Jeremy, took on the enormous project of coming up with a typeface that would communicate the tone and feeling of his hometown; a font that would effectively brand the city. In 2013, the result, Chatype, was named the official typeface of Chattanooga TN. “Every city needs a brand,” he says, “as every city needs to highlight its own distinctive offerings.” Like many designers, his creations are often the result of his interests. “I especially like seeing my typefaces in movies, on luxury packaging, and for technology companies,” he says. “These are interests of mine, and I often design fonts with those specific applications in mind. It’s very interesting to me that I frequently see fonts used in exactly the way I originally envisioned.” Since he began selling his first font on MyFonts in 2004, the man who will tell anyone who asks, “I’m not really from anywhere,” has continuously drawn inspiration from his many experiences gained from living all over the globe. Want more of Jeremy? The designer sat down with us for an in-depth interview in this issue of Creative Characters.

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