The Sassoon® font collection is a collaboration between Dr. Rosemary Sassoon and Adrian Williams. Dr. Sassoon is a noted designer who specialised in the educational and medical aspects of handwriting. After discovering that no one had found out what kind of letterforms children found easiest to read, she spent two years of research on the subject before designing the original Sassoon Primary typeface. In 1985 she began her partnership with type designer Adrian Williams to create, develop and sell a whole range of fonts for schools and publishers to assist with handwriting and reading education.
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