About Sporty Pro Font Family
We love sports – like billions of fans all over the world – but in Argentina, we really love fútbol (soccer). Fútbol is part of our culture: it makes our hearts’ race and our pulses quicken, it inspires screams of joy and screams of anguish, and it has been the cause of more than a few heated conversations amongst friends. So you can imagine our delight when, in recent years, a local team’s fútbol jersey used a Sudtipos font; it got us thinking about designing a font that explicitly had sports in mind yet still had the versatility to work for other types of projects.
Sporty has a geometric and modular structure with many potential applications that far exceed jerseys, score boards and stadium wayfinding. Its flexibility is evident when examining its four style – from a square style to a rounded one – as well as the Shadow and Inline options. Each of the styles also comes with a set of miscellaneous shapes including modular banners, plates and arrows. Sporty comes in 3 widths – Condensed, Regular and Expanded – and 7 weights that equate to a total of 39 fonts.
Sudtipos is a new collective Argentinian type foundry. New blood, new attitude. A joint venture of four professional designers with lots of expertise in different areas like branding, packaging design, corporate identity, television and new media. “The foundry, or collective as we prefer to designate it, started because of that — packaging, editorial or brand designers making fonts for real designers” Alejandro Paul, one of the company’s founders, said in his Creative Characters interview. Alejandro “Ale” Paul made a name for himself drawing and programming some of the most intricate script fonts ever digitized. “My experience in branding product packaging was a natural catalyst for me to be interested in scripts and seek like-minded people for the collective.” The collective’s bestselling scripts include Bowling Script, Horizontes Script and Hipster Script Pro, which was named one of MyFonts’ most popular fonts of 2012, and was recognized by both Typographica and Type Directors Club that same year. “Our aim is to always be graphic designers making typefaces for graphic designers,” Ale said. “We try not to lose that particular focus. We’re always thinking about how to make a graphic designer’s work easier when it comes to using the type element in his or her design.”
The Premium Foundry Page can be viewed at: https://www.myfonts.com/a/font/premium-font-collections/Sudtipos