Few suggests less, but never absence. It allows for focus on what matters most. It conveys the idea of a group, family, and community. Open to character and expression, Few is inherently human.BalanceWe seek out the points where personality traits intersect. These are made at the tipping points between imagination and intellect, fact and fiction, man and machine. Together these define the fundamental formula of each of our products.FocusFocus is the refinement, the distillation of the direction in its purest form. We don’t believe in complexity or excess. Every decision or element should have a meaning or purpose. All whilst maintaining a sense of personality, feeling and sense of belonging.