The designs exhibited here are a result of a novel process in the field of contemporary typeface design, with each typeface being developed in the context of real-life graphic design projects. Each design is the result of a close collaboration between a typeface designer and a graphic designer working together in one of the associated studios to the foundry, Marge and Travers studios. As such, each design only enters the catalogue after a long process of development and refinement to which the graphic users have contributed in an active manner, with their functional, semantic, aesthetic, and technical demands. This collaborative conception process, marked by a constant dialogue between typography and its users, guarantees the user value of our fonts and is the trademark of LongType: tested tools that really work!