FF Clan® Font Field Guide
BEST PRACTICES
FF Clan is a friendly design that melds a strong geometric aesthetic with humanist warmth. It’s appropriate for a wide variety of typographic applications, from branding to display heads and lengthy text copy, in hardcopy and digital applications.
FAMILY
The FF Clan family has 84 fonts, ranging from Thin to Ultra in Compressed, Condensed, Narrow, Medium, Wide, and Extended proportions: each Roman design has a companion italic.
FONT FACTS
- Dziedzic has said that he designed FF Clan originally for himself – a typeface he always wanted, but could not find.
- FF Clan is a popular type family in Central and Eastern Europe, owing in-part to its designer’s roots and the typeface’s support of a wide range of languages.
ROOTS
Prior to FF Clan, Dziedzic had worked as a graphic designer, typographer, and art director, which gave him insight into a designer’s practical needs from a sans serif family.
He was motivated by the demands of modern publication and corporate identity design, which require both personality and neutrality.
LEGIBILITY
FF Clan News fonts are specifically designed and fine-tuned for optimal readability in newspaper and periodical applications, especially at smaller sizes and in dense text environments.
ALTERNATE CHOICES
PERFECT PAIRINGS
More Font Field Guides
Benton Sans has the same range of uses as typefaces like Helvetica® Now and Univers® Next but differs from other grotesque sans serifs in its organic shapes and subtle transitions of stroke width – all contributing to a slightly more rustic tone of voice.
The design of Avenir Next is clean, straightforward and performs with confidence in long blocks of text copy and headlines. It also pairs well with well with so many contemporary serif text typefaces.