Thinking Small: Big Type at Little Sizes

Typefaces are generally designed with specific size ranges in mind. Display faces, made to shine at larger sizes, can sometimes work at smaller sizes – but not always. Here are some tips to help you get the best results when using display designs at small sizes.

Check legibility. Display fonts often have bold, attention-grabbing features that can hinder readability when set at small sizes. Always test the font at your intended size before committing.

Look closely at design details. Some display fonts have delicate strokes, fine serifs, or tight counters that look elegant large but can break up or fill in when small. Pay close attention to these details when sizing down.

Adjust spacing. Letter and word spacing appear tighter at small sizes. After sizing the copy, increase tracking as needed. Once you set size and tracking, revisit kerning to fine-tune spacing.

Not all display fonts handle small sizes well. Be wary of formal scripts and calligraphic fonts – they often lose clarity and become visually fussy when reduced. Connecting scripts can also get too tight and lose readability since their spacing should not be expanded.

Some large newer font families will have specific designs for large sizes. They may be labled as “Display” or “Headline.” The Display versions usually space tighter and are lighter in weight.

The key is using both your eye and a little bit of careful judgment. Always create and set samples at actual sizes before making final font choices. In short: look before you leap!