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Branding

Branding

by Latinotype
Individual Styles from $39.00
Complete family of 14 fonts: $199.00
Branding Font Family was designed by Luciano Vergara, Daniel Hernández, Alfonso García, Latinotype Team and published by Latinotype. Branding contains 14 styles and family package options.

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About Branding Font Family


Branding, a modern typeface for modern needs! Branding, especially designed for meeting contemporary aesthetic and functional needs, is the interpretation of a modern typeface from the designer’s own perspective. This typeface encapsulates a wide range of nuances and combines, seemingly, opposite elements such as technology and friendly rounded shapes. In addition, alternative characters make Branding an ideal tool for both graphics designers and art directors. Branding is a sans-serif spurless typeface with a medium-large x-height, slightly wider horizontal proportions, straight curves and convex terminals. This font is well-suited for logotypes, isotypes, short text, etc. Branding comes in 7 weights—ranging from Thin to Black—with matching italics and includes a set of 544 characters that supports 128 different languages. European accents, old style numbers and multiple alternates are also included.

Designers: Luciano Vergara, Daniel Hernández, Alfonso García, Latinotype Team

Publisher: Latinotype

Foundry: Latinotype

Design Owner: Latinotype

MyFonts debut: Jun 1, 2016

Branding

About Latinotype

Based in Concepción and Santiago, Chile, Latinotype’s founders say, “Our goal is to design new typefaces remixing diverse influences related to our South American identity with high quality products for the contemporary design industry.” And the duo have been doing just that since their foundry’s creation in 2007. One of the most successful foundries on MyFonts in recent years, Luciano Vergara and Daniel Hernández, have put together a rapidly growing collection of typefaces in a wide array of genres. Specializing in colorful display and script faces, the group’s name “Latinotype” emphasizes the strong tie they feel to their cultural identity. The Premium foundry page can be viewed Here.

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