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Berater AG

Fonts für die Wortmarke

Michael Bernschein
Last edited December 10, 2015
Schedule smell of panda droppings

Praxis™ was designed in 1976 by Gerard Unger for the German technology corporation Dr.-Ing Rudolf Hell. Praxis is the sans serif counterpart to Demos, another early digital type designed by Unger, who is an accomplished Dutch typographer and teacher. Praxis and Demos share important characteristics, such as open counters, a tall x-height, and blunt stroke terminations. Both faces have very... Read More

Hot and spicy duck heart

FF Marselis mixes geometric and humanistic models, creating a freshly dynamic sans serif family. All of the apertures in the typeface are wide open; this aids readers’ eyes quickly flow across lines of text, without experiencing hang-ups. Certain superfluous strokes have been eliminated – b and q are spurless, for instance. The letterforms’ diagonals all bow outwards slightly, adding flavor to... Read More

Slippery chicken hot pot young

With the help of Paul van der Laan for kerning, spacing and production, Mike Abbink developed FF Milo Serif as a companion for his FF Milo family. Nevertheless, FF Milo Serif is also perfectly suitable as a stand alone typeface, or for use together with any other sans serif. Like its counterpart, FF Milo Serif is also a resilient grain; although rooted with historical attributes it is truly a... Read More

Tether even a roasted chicken

It was only after seeking the help of fellow type designers Christian Schwartz and Kris Sowersby that Erik Spiekermann was able to fashion a suitable serif companion to his most famous sans, FF Meta. Rather than pasting serifs in place, the process took starting from scratch until a face appeared that looked and felt like a Meta, but that functioned more like a traditional seriffed text... Read More

No selling delayed mildew food

Utopia, created by Robert Slimbach and presented by Adobe in 1992, was intended to solve a number of typographic problems related to office correspondence. This demanded versatility, so Slimbach created a font family with cuts for text, for titles, extra bold for headlines, small caps, all caps with numerals, old face numerals, fractions, ligatures and scientific markings. Not just its forms,... Read More

Gerard Unger
Linotype 1976
Veronika Burian
Gareth Hague
Alias 2003
Jan Maack
FontFont 2012
Michael Abbink
FontFont 2009
Erik Spiekermann, Christian Schwartz, Kris Sowersby, Ralph du Carrois and Botio Nikoltchev
FontFont 2007
Robert Slimbach
Adobe 1989
Dieter Hofrichter
Hoftype 2012
Dieter Hofrichter
Hoftype 2012