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Book Text: Popular

Stephen Coles
Last edited May 24, 2014

These are the most common typefaces seen in digital book design. Many of these selections come from our study of the AAUP Book Design winners from 2006–2008.

Every encounter keep treasure

John Baskerville (1706-1775) was an accomplished writing master and printer from Birmingham, England. He was the designer of several types, punchcut by John Handy, which are the basis for the fonts that bear the name Baskerville today. The excellent quality of his printing influenced such famous printers as Didot in France and Bodoni in Italy. Though he was known internationally as an innovator... Read More

Hot and spicy duck heart

In designing Minion font, Robert Slimbach was inspired by the timeless beauty of the fonts of the late Renaissance. Minion was created primarily as a traditional text font but adapts well to today's digital technology, presenting the richness of the late baroque forms within modern text formats. This clear, balanced font is suitable for almost any use.

Marry in haste, repent at leisure

The Englishman William Caslon punchcut many roman, italic, and non-Latin typefaces from 1720 until his death in 1766. At that time most types were being imported to England from Dutch sources, so Caslon was influenced by the characteristics of Dutch types. He did, however, achieve a level of craft that enabled his recognition as the first great English punchcutter. Caslon's roman became so... Read More

Do not put in food translation

Fournier was made by Monotype In 1924. The design is based on types cut by Pierre Simon Fournier circa 1742, some of the most influential designs of the eighteenth century. Fournier's types were among the earliest of the "transitional" style of typeface and were a stepping stone to the more severe "modern" style made popular by Bodoni later in the century. They had more vertical emphasis... Read More

John Baskerville and John Quaranda
ITC 1706
Robert Slimbach
Adobe 1992
Carol Twombly and William Caslon
Adobe 1725
Claude Garamond and Robert Slimbach
Adobe 1499
Monotype.Design Studio and Pierre Simon Fournier
Monotype 1742