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Web 2.0 Logos

Stephen Coles
W
Last edited April 07, 2014

There is no official standard for what makes something “Web 2.0”, but there certainly are a few tell-tale signs. These new sites usually feature modern web technologies like Ajax and often have something to do with building online communities. But even more characteristic among these brands is their appearance. Web 2.0 sites nearly always feel open and friendly and often use small chunks of large type. The colors are bright and cheery — lots of blue, orange, and what we jokingly call the Official Color of Web 2.0: lime green.

chalet
conceptional
Please do not chase slapstick

FF DIN Round comes as a welcome addition to the most popular family in the FontFont library and brings warmth to FF DIN’s simplicity and industrial sterility. The face is more than a programmatically rounded version of its predecessor. Albert-Jan Pool and his team reworked each letterform to maintain the structure of the original. This ensures FF DIN and FF DIN... Read More

always
hypothenuses
Take luggage of foreigner no charge

On the way back to the airport from the 1994 ATypI conference in San Francisco, Albert-Jan Pool and Erik Spiekermann discussed Pool’s prospects, Spiekermann knowing that his friend’s employer had just gone out of business. He suggested that if Pool wanted to make some money in type design, that he take a closer... Read More

brandy
illustrative
Rabbits be cuddly or nutritious

The branding agency's client wanted an "ultra modern" typeface that was "futuristic without being gimmicky or ephemeral," according to the design brief. Designer Sebastian Lester took on this intriguing custom font assignment, but soon, a bureaucratic decision cancelled the project."I was left with a sketchbook full of ideas and thought it would be a shame not to see what came of them," says... Read More

grapes
hypothenuses
Palace explodes diced chicken

The Handel Gothic™ typeface has been a mainstay of graphic communication for over 40 years - all the while looking as current as tomorrow. Designed by Don Handel in the mid-1960s, and used in the 1973 United Airlines logo developed by Saul Bass, Handel Gothic was an instant success when released to the graphic design community. Its generous lowercase x-height, full-bodied counters and square... Read More

replay
zygapophysis
Every encounter keep treasure

Claude Sans is the work of British designer Alan Meeks. The conservative roman weight is complemented by a more extravagant italic. The proportions are based on those of the original Garamond typeface of Claude Garamond, from whom this type gets its name. Claude Sans can be used alone or combined with Claude Sans italic and bold weights.

brandy
bureaucratic
Meat fried cat ear the plate

FF Speak is Danish designer Jan Maack’s rounded sans. Maack’s express aim was to capture the tone and feeling of youthful conversation. FF Speak’s smooth, energetic letterforms can be used in different ways to vary the intended mood, depending on the weights and amount of extra ligatures employed. Its light weight carries regular speech, and a heavy weight speaks more loudly. Regular and bold... Read More

grapes
ultraviolets
Please take care of the bamboo

Arial was designed for Monotype in 1982 by Robin Nicholas and Patricia Saunders. A contemporary sans serif design, Arial contains more humanist characteristics than many of its predecessors and as such is more in tune with the mood of the last decades of the twentieth century. The overall treatment of curves is softer and fuller than in most industrial style sans serif faces. Terminal strokes... Read More

replay
ultraviolets
Stick to coffee and alcohol

The FF Sari story begins in 1983 when Hans Reichel made his first typeface for the Berthold foundry, under advisement from Günter Gerhard Lange. This early work became a prologue to the graphic aesthetic and sense of originality which would guided Reichel in producing the FF Dax family. FF Sari is based on the same ideas that shaped that earliest typeface, but is itself completely redrawn and... Read More

chalet
bureaucratic
Smile while you still have teeth

The first cuts of Trade Gothic were designed by Jackson Burke in 1948. He continued to work on further weights and styles until 1960 while he was director of type development for Mergenthaler-Linotype in the USA. Trade Gothic does not display as much unifying family structure as other popular sans serif font families, but this dissonance adds a bit of earthy naturalism to its appeal. Trade... Read More

winter
zygapophysis
Today is under construction

Alternate Gothic was designed by Morris Fuller Benton for the American Typefounders Company (ATF) in 1903. A version for the Intertype machine was released in 1958. The style of Alternate Gothic is in the 19th Century manner. All three weights of Alternate Gothic are bold and narrow. In fact, this face is essentially a condensed version of Benton's other well-known sans serif types, like... Read More

grapes
ultraviolets
Do not write on the stalactites

FF Cocon’s designer, Evert Bloemsma (1958–2005) described it as a “serious typeface.” Despite first impressions, the description holds up well. Since its 2001 release, FF Cocon has been used in an astoundingly wide variety of design applications. At large sizes, FF Cocon works as a display face, with beautiful detailing. And at small sizes, it remains surprisingly readable. The lowercase... Read More

mystic
microphysics
No occupation while stabilizing

The family that became FF Meta was first called PT55, an economical typeface made for easy reading at small sizes created for the West German Post Office in 1985. Erik Spiekermann later improved and expanded his design to include more weights and styles, and prepared its release as FF Meta, one of the first and truly foundational members of the early FontFont library. As desktop publishing... Read More

replay
microphysics
Life’s a bitch, and I’m a dog

Frankfurter font is the work of designer Alan Meeks. The most distinctive feature of this informal, sans serif typeface is its curved or rounded terminals. The letters look best when set closely together. Frankfurter Medium is well-suited to a variety of display applications and comes in four weights, regular, medium, highlight and inline.

chalet
bureaucratic
Please civilization use elevator

Frankfurter font is the work of designer Alan Meeks. The most distinctive feature of this informal, sans serif typeface is its curved or rounded terminals. The letters look best when set closely together. Frankfurter Medium is well-suited to a variety of display applications and comes in four weights, regular, medium, highlight and inline.

vortex
microphysics
Throw mischievous cook the sauce

Frankfurter font is the work of designer Alan Meeks. The most distinctive feature of this informal, sans serif typeface is its curved or rounded terminals. The letters look best when set closely together. Frankfurter Medium is well-suited to a variety of display applications and comes in four weights, regular, medium, highlight and inline.

Albert-Jan Pool
FontFont 2010

Elsner+Flake
Albert-Jan Pool
FontFont 1995
Patrick Giasson and Sebastian Lester
Monotype 2004
Donald Handel
Linotype 1980
Alan Meeks
ITC 1988
Jan Maack
FontFont 2007
Robin Nicholas and Patricia Saunders
Monotype 1982
Hans Reichel
FontFont 1999
Jackson Burke
Linotype 1948
Morris Fuller Benton
Linotype 1903
Tatiana Lyskova and Elvira Slysh
ParaType
Evert Bloemsma
FontFont 2001
Volkswagen
Bitstream 1979
Erik Spiekermann, Oded Ezer and Akaki Razmadze
FontFont 1991

Elsner+Flake
Bob Newman, Esselte Letraset, Alan Meeks and Nick Belshaw
ITC 1970
Bob Newman, Esselte Letraset, Alan Meeks and Nick Belshaw
ITC 1970
Bob Newman, Esselte Letraset, Alan Meeks and Nick Belshaw
ITC 1970