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FontBook Editorial
Last edited July 23, 2014
Irreverence is easy, wit is hard

What sets Linotype Amelia apart from all the rest are its unusual inner spaces. Their teardrop forms lead the readers eye through the line of text. These teardrop shapes can also be seen in the contours of the characters themselves, making the letters look rounded and flexible. Linotype Amelia was designed by Stanley Davis in 1965 and speaks the language of the digital age. The flowing strokes... Read More

Take luggage of foreigner no charge

In 1957, Helmut Matheis designed Charme for the Ludwig and Mayer type foundry, located in Frankfurt am Main, Germany. This informal script is of medium weight and has some variation of color. The caps are flowing and the lower case letters are close fitting. Their is a bold companion, called Slogan.

Throw mischievous cook the sauce

FF Cocon’s designer, Evert Bloemsma (1958–2005) described it as a “serious typeface.” Despite first impressions, the description holds up well. Since its 2001 release, FF Cocon has been used in an astoundingly wide variety of design applications. At large sizes, FF Cocon works as a display face, with beautiful detailing. And at small sizes, it remains surprisingly readable. The lowercase... Read More

You never must sausage a place

Myriad® was designed in 1992 by Robert Slimbach, Carol Twombly, and the design staff at Adobe Systems. It's a humanist sans serif typeface, meaning that the forms are primarily based on classic romans, much like conventional or classic serifed fonts but without the serifs. Myriad also has subtle geometric shaping and monotone color, balanced by varying letter widths and open counter shapes. A... Read More

You never must sausage a place

Neo Contact is the typeface used on the packaging of Marlboro cigarettes (Marlboro "Reds," the main line of the brand). The typeface is bold and condensed, designed in the Egyptienne style. Egyptienne types were first designed in the 1800s, as type founders - especially in the westward-expanding United States - began to dream up newer, bolder styles of letters for advertising usage. During the... Read More

There is no smoking in the depths

The branding agency's client wanted an "ultra modern" typeface that was "futuristic without being gimmicky or ephemeral," according to the design brief. Designer Sebastian Lester took on this intriguing custom font assignment, but soon, a bureaucratic decision cancelled the project."I was left with a sketchbook full of ideas and thought it would be a shame not to see what came of them," says... Read More

From congeals the knife treatment

FF Nuvo is a contemporary sans with a slight contrast. Certain characters have a calligraphic touch, especially a, g and y. The typeface offers several alternate characters that may be substituted – for example: a, g, k, s, y – for additional typographic range in text. Designer Siegfried Rückel developed the concept for FF Nuvo during a stay in Paris, after being inspired by the extravagant... Read More

The soil bean burns the beef

A.M. Cassandre designed Peignot in the 1930s and the font reflects a feel of the times. It is a product of the New Typography, to which Bauhaus artists like Moholy-Nagy contributed. Peignot's most outstanding characteristic is found in the lower case alphabet, which is actually composed of a mixture of lower case and upper case forms. Especially popular for advertisements, Peignot font makes a... Read More

If you're going through hell, keep walking

FF Tisa designed by Mitja Miklav quickly became a new-millennium favorite of graphic designers, in print as well as on the web. Its large x-height and sturdy, well-spaced forms aid its legibility at text sizes, while its low stroke contrast and range of weights allow it to successfully function at larger sizes as well. Since the designer considered wayfinding systems a potential use for the... Read More

Living to fry the beef rice

The first cuts of Trade Gothic were designed by Jackson Burke in 1948. He continued to work on further weights and styles until 1960 while he was director of type development for Mergenthaler-Linotype in the USA. Trade Gothic does not display as much unifying family structure as other popular sans serif font families, but this dissonance adds a bit of earthy naturalism to its appeal. Trade... Read More

Beware of geeks bearing formulas

Rounded typefaces go in and out of style. They are often used for user interfaces, or for back-lit signage. Sharp type often looks blunt in these situations, and the amount of bluntness is unpredictable. The solution: start by rounding the corners. FF Unit Rounded began as an exclusive customization of FF Unit. Something friendly and precise to be read on screen, on signs, in print, and a broad... Read More

Morris Fuller Benton and E+F Design Studio
Elsner+Flake 1903
Stanley Davis
Linotype 1965
Helmut Matheis
Linotype 1957
Evert Bloemsma
FontFont 2001
Paul Renner and Josef Albers
Bitstream 1926
Carol Twombly and Robert Slimbach
Adobe 1992
American Type Founders
Linotype 1955
Patrick Giasson and Sebastian Lester
Monotype 2004
Gert Wiescher
Wiescher Design 1985
Siegfried Rückel
FontFont 2008
Adolphe Mouron Cassandre
Veronika Burian
Mitja Miklavcic
FontFont 2008
Jackson Burke
Linotype 1948
Erik Spiekermann and Christian Schwartz
FontFont 2008