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Trade/News/Franklin Gothic Alternatives | FontShop
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Trade/News/Franklin Gothic Alternatives

Stephen Coles
Last edited May 12, 2014

Overused typefaces can lose their impact, especially in branding, advertising, and package design where originality is important. Here are some quality Anglo-American gothic sans serifs that follow in the great tradition of Franklin, News & Trade Gothic. Some offer more weights, styles, and alternate glyphs for greater versatility than the old standby.

Boredom is rage spread thin

The first cuts of Trade Gothic were designed by Jackson Burke in 1948. He continued to work on further weights and styles until 1960 while he was director of type development for Mergenthaler-Linotype in the USA. Trade Gothic does not display as much unifying family structure as other popular sans serif font families, but this dissonance adds a bit of earthy naturalism to its appeal. Trade... Read More

Freak out and drink all the liquor

News Gothic No. 2 is an enhanced version of News Gothic produced by the D. Stempel AG type foundry in 1984. It added more weights to the News Gothic family than were available in other versions, increasing its use in contemporary design and communication.The lighter weights of the original News Gothic were designed by Morris Fuller Benton in 1908 for American Typefounders (ATF). News Gothic... Read More

Carefully ground obstacle be care walk

The ITC Franklin™ typeface design marks the next phase in the evolution of one of the most important American gothic typefaces. Morris Fuller Benton drew the original design in 1902 for American Type Founders (ATF); it was the first significant modernization of a nineteenth-century grotesque. Named in honor of Benjamin Franklin, the design not only became a best seller, it also served as a... Read More

Please civilization use elevator

FF Dagny is a spare sans serif drawn in the “grotesk” style. In 2002, Sweden’s largest daily newspaper Dagens Nyheter (DN) changed from broadsheet to tabloid format. The switch accompanied a major change in DN’s journalism, editing and design. Mario García of García Media had just redesigned DN two years previously in 2000. Pangea design’s Creative Director, Örjan Nordling, who had worked with... Read More

Sarcasm is more a shield than a lance

FF Sero combines the familiar forms of an American Grotesque with the legibility of a Humanist sans. It has open counters, a relatively high x-height and a homogeneous gray value. Inside the seven years of its development, the classic letterforms matured to reveal a balanced, distincitve design. Eight carefully stepped weights and an extensive character set allow for a sophisticated and... Read More

Think more, design less

FF Good is a straight-sided sans serif in the American Gothic tradition, designed by Warsaw-based Łukasz Dziedzic. Despite having something of an “old-fashioned” heritage, FF Good feels new. Many customers agree: the sturdy, legible forms of FF Good have been put to good use in the Polish-language magazine ‘Komputer Swiat,’ the German and Russian edition of the celebrity tabloid OK!, and the... Read More

You never must sausage a place

Typefaces without serifs were known in nineteenth-century England as Grotesque (or Grotesk in German) because they seemed so unusual to most readers. Monotype Grotesque font is a straightforward 1926 design that is among the earliest sans serifs cut for hot-metal machine typesetting. Its simple, clean lines make it amenable for text use, and the condensed and extended versions are useful for... Read More

Stuff in palm treasure crayfish

Tablet Gothic from Veronika Burian and José Scaglione of TypeTogether makes brilliant harmony of two disparate grotesque models in a healthy number of widths and weights. First created for setting titles in periodicals, the project grew to handle text setting quite well, with a comfortably loose fit in the regular weights. The overall tone stays friendly throughout, helped by the face’s active,... Read More

Simulated meat floss biscuits

The spark behind the creation FF Hydra family came from observing 19th and early 20th century French poster lettering. Its designer Silvio Napoleone found that the styles of this period combined whimsical, economic, and impactful qualities. A typeface that incorporated these characteristics could be especially relevant to today’s design aesthetic. Naploeone began by sketching an extremely... Read More

Jackson Burke
Linotype 1948
Morris Fuller Benton
Linotype 1908
David Berlow
ITC 2008
Örjan Nordling and Göran Söderström
FontFont 2009
Günther Flake and Veronika Elsner
Elsner+Flake 2000
Andrea Tinnes
primetype 2006
Ralph du Carrois
primetype 2004
Jörg Hemker
FontFont 2011
Bo Berndal
Monotype 1991
Lukasz Dziedzic
FontFont 2007
Veronika Burian and José Scaglione
TypeTogether 2012
Steve Matteson, Frank Hinman Pierpont, Monotype.Design Studio and Frank
Monotype 1926
Veronika Burian and José Scaglione
TypeTogether 2012
Hannes von Döhren
HVD Fonts
Silvio Napoleone
FontFont 2004