Bestselling fonts that go great together

Even though Helvetica Now has a very healthy range of styles and optical sizes to use, pairing it with a serif typeface can extend and transform the tone of your design work. The structure, vertical axis, and high stroke contrast of Didot LT pairs harmoniously with Helvetica. The formality of Didot LT can lessen the blue jeans connotations of Helvetica. Try the eText version of Didot LT which is tuned for smaller text and digital work.

Walbaum will add charm, warmth, and sophistication to an Avenir Next backdrop. Both of these typefaces can handle text or display duties—switch it up.

DIN Next is praised for its simplicity, organized construction, along with it’s naturally narrow efficiency. Using harmony as a pairing method to exaggerate the organized and tidy look, DIN Next Slab does the job. The slab serifs can add texture, variety, and heft to an otherwise sleek and clean-cut family. Both DIN Next and DIN Next Slab have a very subtle rounding on the edges which take the edge off and can convey a printed look.

Masqualero is a boisterous, jazzy, and curvy typeface. It excels at an approachable, luxurious look. A fiery typeface like this is often well balanced with a calm sans. Pair Masqualero with Trade Gothic Next to add a bit of framing and neatness.

Typefaces with soft serif treatments have been trending fast, and not just in consumer packaged goods. These styles can add instant friendliness and a human touch to abstract digital products and services too. Pair it with a sturdy and sharp but still funky sans like Neue Kabel to keep a little playfulness in the air.

Based on the same geometric sans platform, ITC Lubalin Graph is the overshadowed partner to ITC Avant Garde Gothic. The confidence of graphic design from New York City in the 70s is embedded in these designs, making them desirably retro-chic today.

Geometric typefaces like Futura Now can be paired with a huge array of typefaces, but pairing it with Albertus Nova will exaggerate the inscriptional and monumental appearance, especially in all-cap settings. Both have classic proportions and an unwavering presence.

Another retro-chic trend, but this time to the low-resolution, pixelated blockiness of the 80s and 90s digital revolution. Retrofuturism, if you will. This can easily reflect a high-tech or industrial look. Typefaces like FS Pele are lighthearted while maintaining maximum boldness. Pair it with a legible square sans like Kairos Sans to fulfill body copy and subhead responsibilities.

In an ocean of low-contrast sans serifs, a high-contrast sans like Optima Nova can be a sparkling star, and a refreshing change. This opulent trend is apparent in fashion, luxury, and packaged goods, but could go beyond. Pair Optima Nova with a contemporary and compatible superfamily like Macklin to broaden your typographic palette and keep Optima on it’s toes.

The Morning typeface is fluid and joyous without being delicate. Pair with a typeface like Rockland, which is just as happy and rounded, but rooted with a sans serif foundation. If it's getting too bouncy, keep Rockland in all-caps.